Creating real visions for tomorrow.
A brand is an awareness mutually shared by an organisation and its customers. This mutual way of thinking includes social, cultural, operational and qualitative factors that create a commitment between the parties.
Punda builds brands for international competition. This is done through proactive market intelligence, planning that supports long-term leadership, and strengthening the internal understanding of the organisation.
These four concepts form the starting point for Punda's operations:
- The objective is to be a market leader, not a follower.
- The brand has to be managed both inside and outside the organisation.
- Results require time and correctly adjusted plans.
- Results are created through action.
Partner in everyday business
We are our customers' partner in the various stages of brand management. We create ideas, research, plan, build, coordinate and provide guidance. Our experts serve you in the areas of foresight, strategic work, service design, and design as well as internal and external communication, and we provide a market perspective to support the development of operations.
Our goal is to work with our customers in long-term partnerships rather than just isolated projects.
Punda's values are based on customer-centred operations, continuous development, professional skills and respect between colleagues, all while maintaining profitability. We also participate in the Future Workplaces network.